Past
Data-driven film industry research
Date & Time
23/10/2024 1:15 pm – 2:45 pm
Vejune Zemaityte
Baltic Film, Media and Arts School (BFM)
Dr Vejune Zemaityte is a Senior Research Fellow in Film Data Analytics at the Baltic Film, Media and Arts School (BFM), Tallinn University, Estonia. Vejune uses data analysis and visualisation techniques, including network analysis, to study global screen industries. She researches film production, theatrical film distribution, film festival circuit, public service television, and historical newsreels. Vejune is particularly interested in diversity, including cultural and thematic content diversity, as well as gender diversity in media production and distribution. Her work is interdisciplinary, data-driven, and industry-facing, often performed with large research teams and in collaboration with industry partners. She currently engages across multiple international projects: Increasing the International Competitiveness of the Film Industry in Small European Markets (CRESCINE), Public Value of Open Cultural Data, ERA Chair for Cultural Data Analytics (CUDAN), and European Universities Alliance for Film and Media Arts (FILMEU).
About the Event
Vejune focused on computational methods and network analysis to study cultural, thematic, and gender diversity in media production and distribution. She introduced different concepts of diversity, including variety, balance, and disparity. In a particularly valuable “behind-the-scenes” segment, she shared her experiences in publishing this type of research, offering advice on how authors can convince editors and reviewers of the validity and usefulness of novel, underutilized methods.
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